Successful & Influential Communications Marketer, Business Relationships
§ Success in influential communications and marketing roles
§ Experience across a range of business sectors
§ Education, retail, advertising & commercial business environments
§ Proactive business networker
§ Maintenance of critical stakeholder relationships
§ High level negotiation skills
§ Staff and financial management.
Written Communication; Presentation Skills
§ Strategic communication plans
§ Highly creative writer
§ Expertise in identifying opportunities for publicity, media releases
§ Regular articles in local newspaper
§ Articles published in various lifestyle magazines
§ Speech writing for own presentations, presidents and chairmen
§ Power point presentations to planning groups, seminars & meetings
§ Newsletters – high quality hard-copy newsletters
§ Set up E-newsletter systems
§ Set up 5000 email data base for direct communication with customers
§ Website management.
Publicity
§ Expertise at achieving high level media exposure for a raft of projects and high profile events
§ Includes TVNZ national news, CNN News, national newspapers and magazines.
Marketing Campaigns, Promotional Material
§ Developed a range of innovative and fresh marketing initiatives for promotion of retail and business precincts
§ Developed brief for and worked alongside creative and agency staff
§ Developed high level ad campaigns to run in television, radio and press
§ Considerable experience in the advertising industry; advertising feature promotion ideas, campaigns
§ Promotional brochures, postcards, flyers and general marketing material
§ Facilitated the production of business directories, shopping and café restaurant guides
§ Consumer research, business surveys & presentation of results.
Established Magazine
§ Established Verve, a 40 page bi-monthly glossy magazine for Remuera, overseeing content, production & delivery
§ Have written various editorials and articles for Verve magazine on travel, health and business topics.
Event & Project Management
§ High profile events, including the award winning Great Long Lunch on Napier’s Marine Parade; Wine and Food Safari; Big Charity Breakfast and Wines of the World Festival
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§ Organised various business seminars, functions and networking events
§ Set up Remuera Grow – a business development initiative focusing on individual business growth in order to grow the centre as a collective
§ Worked on a wide range of projects from pedestrian safety to town centre safety and security projects.
Interest in Topical Issues
§ Business, the economy, local, national & international politics
§ Consumerism, baby boomer influences, Gen X & Gen Y.
