Doing it with Verve

The Verve magazine blah blah

http://www.scribd.com/doc/2578000/verve5-01?ga_first_uploads=1&ga_uploads=1

Areas of Expertise

Successful & Influential Communications Marketer, Business Relationships

§ Success in influential communications and marketing roles

§ Experience across a range of business sectors

§ Education, retail, advertising & commercial business environments

§ Proactive business networker

§ Maintenance of critical stakeholder relationships

§ High level negotiation skills

§ Staff and financial management.

Written Communication; Presentation Skills

§ Strategic communication plans

§ Highly creative writer

§ Expertise in identifying opportunities for publicity, media releases

§ Regular articles in local newspaper

§ Articles published in various lifestyle magazines

§ Speech writing for own presentations, presidents and chairmen

§ Power point presentations to planning groups, seminars & meetings

§ Newsletters – high quality hard-copy newsletters

§ Set up E-newsletter systems

§ Set up 5000 email data base for direct communication with customers

§ Website management.

Publicity

§ Expertise at achieving high level media exposure for a raft of projects and high profile events

§ Includes TVNZ national news, CNN News, national newspapers and magazines.

Marketing Campaigns, Promotional Material

§ Developed a range of innovative and fresh marketing initiatives for promotion of retail and business precincts

§ Developed brief for and worked alongside creative and agency staff

§ Developed high level ad campaigns to run in television, radio and press

§ Considerable experience in the advertising industry; advertising feature promotion ideas, campaigns

§ Promotional brochures, postcards, flyers and general marketing material

§ Facilitated the production of business directories, shopping and café restaurant guides

§ Consumer research, business surveys & presentation of results.

Established Magazine

§ Established Verve, a 40 page bi-monthly glossy magazine for Remuera, overseeing content, production & delivery

§ Have written various editorials and articles for Verve magazine on travel, health and business topics.

Event & Project Management

§ High profile events, including the award winning Great Long Lunch on Napier’s Marine Parade; Wine and Food Safari; Big Charity Breakfast and Wines of the World Festival

§ Hastings Best Business Awards

§ Organised various business seminars, functions and networking events

§ Set up Remuera Grow – a business development initiative focusing on individual business growth in order to grow the centre as a collective

§ Worked on a wide range of projects from pedestrian safety to town centre safety and security projects.

Interest in Topical Issues

§ Business, the economy, local, national & international politics

§ Consumerism, baby boomer influences, Gen X & Gen Y.

Business Specialties

• Ability to identify opportunities to raise profile in media / grow business

• Successful track record in initiating and delivering major, challenging projects, including high profile destination events

• Influential communications marketer; strategic and entrepreneurial

Welcome to my website.

Welcome to my website.

The site provides you with an introduction to my professional achievements. My career over the past 15 years has spanned a mix of roles within local and national government to highly influential roles within advertising, marketing and communications.

Over the past ten years, I have been actively involved and extremely successful in the field of marketing and management of city centres and retail business precincts, both in a major tourist region of New Zealand and in a high socio suburban area of New Zealand's largest city, Auckland.

My business specialities lie in my abilities to ...

Identify unique and innovative ways to grow business / raise profile;
Deliver major, challenging projects, including high profile destination events; and influence the market place via strategic media communications, advertising and marketing initiatives.

I am highly professional in my approach and highly regarded by past employers and referees. I have been involved in setting up an array of high profile initiatives including the establishment of a quality glossy magazine to promote Remuera shopping centre in Auckland NZ. I am a creative writer and have had articles published in various newspapers and lifestyle magazines. I am also a skilled public speaker, having been a sought after for a variety of engagements from Rotary group meetings, to presentations at international conferences.

I am a close follower of topical issues. In particular, I am interested in consumer trends - baby boomer generation influences in the market place, Gen X & Gen Y.